The Key Account Manager's Pocketbook gives practical advice on how to keep and develop important customers, thereby maximising ongoing revenue streams, reducing sales costs, improving investment planning and increasing market knowledge. It opens by describing the key account manager's role and then goes on to describe how to rise up the so-called customer perception ladder, moving from a simple commodity supplier to developing a solid, long-term business partnership with your key customers. The author next explains how to develop the 'key account development plan', how to increase your influence with the decision-maker in your key account (relationship management) and how to win new business. The final chapter runs through the essential steps of key account handling. There are short exercises throughout which, if carried out, will help to reinforce the key learning points.
Management Pocketbooks publishes pocket-sized books on management skills, self-development, customer care, and all aspects of business and management. These books utilize lots of visual content (charts, diagrams and cartoons) and rely on keywords and bullet-point lists in a manner similar to a great trainers slides. Management Pocketbooks strip away all the superfluous information, the padding, and present just the key facts. It cuts down on reading and saves valuable time.
The visual content helps with understanding and, along with the many acronyms, mnemonics and other 'triggers', aids memory retention and recall. Information that is easily accessible is central to Management Pocketbooks publishing philosophy. Each page has its own subject heading and each chapter has its own graphic identifier or thumb logo. In this way you can get to the specific bit of information you're looking for quickly and easily - ideal for a quick glance just before an important meeting, interview, presentation or telephone call.
Because they are so small, Pocketbooks have the advantage of being very portable. This encourages people to keep their copies close to hand and refer to them regularly - better, surely, than books sitting on a shelf and largely forgotten.
You can use Management Pocketbooks as self-development and learning aids or for training purposes. Written using accelerated learning techniques, the books are ideal for continuing professional development.
This product is a downloadable PDF. By purchasing this product, you are entitled to print one copy for your use. Photocopying and distributing the booklet to others is a violation of the copyright. If you wish to make additional copies of this instrument for use in a classroom or other group setting, you may purchase a reprint licence from this webstore.