The Marketing Pocketbook is is authoritative, comprehensive and - with its clear, concise, factual wording - easily accessible. Authoritative because it is written by an experienced and highly respected management consultant . Comprehensive because of the sheer volume of facts that this Pocketbook manages to squeeze in. The content is structured into three parts. The first part explains the basic concepts and looks at what marketing is. The second deals with the marketing process, in other words how to go about it. The final part of the Pocketbook looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns. And accessible because we strip away all the unnecessary padding and present nothing but the key facts.
Please be sure to read the Publisher's Copyright notice on the "Downloadables" tab of this product description.
ISBN: 978-1-870471-38-1
Author(s): Neil Russell-Jones
All Rights Reserved
Management Pocketbooks publishes pocket-sized books on management skills, self-development, customer care, and all aspects of business and management. These books utilize lots of visual content (charts, diagrams and cartoons) and rely on keywords and bullet-point lists in a manner similar to a great trainers slides. Management Pocketbooks strip away all the superfluous information, the padding, and present just the key facts. It cuts down on reading and saves valuable time.
The visual content helps with understanding and, along with the many acronyms, mnemonics and other 'triggers', aids memory retention and recall. Information that is easily accessible is central to Management Pocketbooks publishing philosophy. Each page has its own subject heading and each chapter has its own graphic identifier or thumb logo. In this way you can get to the specific bit of information you're looking for quickly and easily - ideal for a quick glance just before an important meeting, interview, presentation or telephone call.
Because they are so small, Pocketbooks have the advantage of being very portable. This encourages people to keep their copies close to hand and refer to them regularly - better, surely, than books sitting on a shelf and largely forgotten.
You can use Management Pocketbooks as self-development and learning aids or for training purposes. Written using accelerated learning techniques, the books are ideal for continuing professional development.
This product is a downloadable PDF. Please be sure to read the following copyright information from the publisher, Management Pocketbooks.
Copyright Notice from Management Pocketbooks – Please Read
The contents of this electronic book (text and graphics) are protected by international copyright law. All rights reserved.
For Single Copy Purchases
The contents of this electronic book may be printed out solely for the purchaser’s own personal use. Multiple printing/photocopying are STRICTLY PROHIBITED unless the purchaser has paid for multiple copies or has otherwise obtained an agreement in writing with Management Pocketbooks.
The copying, reproduction, duplication, storage in a retrieval system, distribution (including by e-mail, facsimile or other electronic means), publication, modification or transmission of the book are STRICTLY PROHIBITED unless otherwise agreed in writing between the purchaser and Management Pocketbooks.
For Multiple Copy Purchases
The contents of this electronic book may be printed out solely for the number of copies purchased. For example, if you purchased two copies of the book, you may make print the booklet twice. Multiple printing/photocopying BEYOND THE TOTAL PURCHASED ARE STRICTLY PROHIBITED.
If you are in any doubt about the permitted use of this electronic book, or believe that it has come into your possession by means that contravene this copyright notice, please contact us. For more information or clarifications, please contact us at info@readytomanage.com